The four rules

1

Listening

Real listening — receiving what your partner offers, not waiting for your turn to speak. The foundation of everything that follows.

2

Say Yes

Accept the reality your partner creates before introducing your own. Saying yes opens the possibility space. Saying no closes it.

3

Agree & Add

"Yes, and" — the engine of co-creation. You accept and you contribute. The scene, the idea, the product builds through addition.

4

No Mistakes

There are no mistakes, only gifts. What feels like a wrong turn is always an offer. This rule is the permission to experiment.

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UPC IED Barcelona ESADE

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