The four rules
1
Listening
Real listening — receiving what your partner offers, not waiting for your turn to speak. The foundation of everything that follows.
2
Say Yes
Accept the reality your partner creates before introducing your own. Saying yes opens the possibility space. Saying no closes it.
3
Agree & Add
"Yes, and" — the engine of co-creation. You accept and you contribute. The scene, the idea, the product builds through addition.
4
No Mistakes
There are no mistakes, only gifts. What feels like a wrong turn is always an offer. This rule is the permission to experiment.
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IED Barcelona
ESADE
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